When you check into a hotel, it’s not often that you are offered the chance to take part in mountaintop Native American flute lessons, workshops in the art of Japanese zen gardens or soul purification rituals hosted on secluded white sands. However, as part of a new campaign unveiled by The Ritz-Carlton hotels, customers at selected chains around the world can now experience unique cultural activities with local guides and experts.
As part of the hotel’s new #RCMemories campaign, customers at The Ritz-Carlton hotels can choose from a number of workshops, classes, tastings and sightseeing adventures that range in price, from complimentary up to US$500 (€406), all of which have been specially curated with the help of local people. Each of the activities is unique to the location hosting them, and events include taking part in a special farm to table experience with local dishes in a culinary cave in Bali ($90), where guests will learn how to prepare traditional Indonesian food.
In Arizona, guests can enjoy an evening session with a Native American flautist, followed by storytelling around a fire pit in Dove Mountain, (complimentary). Visitors to the Cayman Islands can enjoy a sunset ceremony with breath-taking views free of charge, while guests at the Ritz-Carlton in Kyoto can have a samurai experience that involves using a real sword while dressing in traditional costume (¥10,000 or $92).
Other experiences open to guests include a visit to the famous 400-year old evergreen “Tree of Life” in Bahrain (complimentary), a mystical Malaysian kite painting workshop for children at the hotel’s Langkawi resort (120 Malaysian ringgit or $30) and a cocktail tasting event at Hotel Arts Barcelona, due to be launched soon along with the hotel’s new bar.
“Today’s luxury traveller wants to connect with their destination in an authentic and meaningful way and #RCMemories gives our guests that opportunity. Whether it is by doing sunrise yoga in Bali or listening to a local ranger at The Ritz-Carlton, Dove Mountain, we are providing our guests with a deeper understanding of their location,” said Lisa Holladay, Global Brand Officer, The Ritz-Carlton.
More information on #RCMemories at Ritz-Carlton hotels is available at the official website.