Lonely Planet Writer

Denmark wants you to visit for free to find some hygge this winter

There are few places more festive than Denmark in the winter…and there are few times our wallet is as light due to some overzealous holiday spending. Now there’s an incredible competition that fixes this by offering us a chance to win a free trip to Denmark every day until Christmas Eve.

Copenhagen’s Nimb Palace lights up for Christmas. Photo by Nicolas Kipourax Paquet

The promotion is a collaboration between Visit Denmark and Scandinavian Airlines and comes all wrapped up in an online advent calendar. The concept is simple; behind each of the colourful doors lies a chance to win an incredible prize.

You only have 24 hours to enter each competition, which includes two return flights to Denmark from anywhere in the world and an incredible, quintessentially Danish experience. So far, they’ve included tours around the Carlsberg cellars, family getaways on serene lakes, dinner at Michelin-starred restaurants and a guided tour of Gram Castle.

Even if you’re not one of the lucky winners, that doesn’t mean your clicking efforts will be a lost cause. Everyday also gives you a tip to bring a little hygge – a Danish word for a sort of cosy comfort – into your lives.

This family are obviously well-practiced in the art of hygge. Photo by Klaus Vedfel

The competition is also a promotion for a new upcoming documentary called Finding Hygge which explores the concept which many credit for being part of the reason the Danish are consistently found to be one of the happiest nations in the world with the best quality of life.

The prizes are designed to encourage people to spend time with their loved ones and perhaps even encourage people to continue the spirit of hygge long into 2018. “Because we value our own time more than ever”, the competition organisers say, “all #FindingHygge prizes strive to give couples, families and friends the much-needed chance to take time out in 2018, to relax and enjoy a uniquely Danish experience together.”

Bookmark the Finding Hygge competition here.