Lonely Planet Writer

Inside NYC's newest rooftop bar; an adults-only amusement park

The Moxy Hotel’s newly opened rooftop is putting the ‘amusement’ back into the Big Apple’s nightlife. Step into the Magic Hour, situated high above the bright lights of bustling Times Square. The aptly named venue is the latest awe-inspiring venture from the Tao Group, and now takes the title of New York’s largest hotel rooftop.

Magic Hour is the latest venture from the Tao Group
Magic Hour Rooftop Bar & Lounge. Photo by: Alyssa Greenberg

While high rise bars overlooking Manhattan’s inimitable skyline have become ten-a-penny, the team behind Magic Hour opted for a different route with their vision for an urban amusement park. Overlooking the Empire State Building, the 10,000 sq ft venue includes a rotating antique carousel, a funhouse mirror, an oversized topiary garden, and a miniature pitch and putt course.

An ‘urban playground’ it may be, but there is a distinctly adults-only vibe evident here. The aforementioned golf course is titled ‘Foreplay’ and features lifesize animals in an array of suggestive and flirty poses.

Magic Hour will feature lifesize animal figures
Strictly for adults – Magic Hour Rooftop Bar & Lounge. Photo by Alyssa Greenberg

In keeping with the carnival theme, food served will be inspired by classic Americana State Fairs such as sausage and peppers, Maine lobster rolls, duck carnitas tacos, baby-back ribs and ice cream sandwiches. Should too many spins on the merry-go-round washed down with a Dippin’ Dots cocktail go to your head, not to worry. The venue has designated nineteen Crashpads, starting from $99 a night, for you to come back down to planet earth.

Magic Hour rooftop bar & lounge
Magic Hour – NY’s largest rooftop bar Photo Credit Alyssa Greenberg

TAO Group Co-President Noah Tepperberg, the co-founder of nightclubs Marquee, TAO, Lavo and Avenue, revealed that the Magic Garden’s tongue-in-cheek theme was a different direction for the nightlife conglomerate. “From the beginning, we knew that this would be a different kind of project for us,” he said in a statement. “In conceptualizing the venue, we focused on attitude rather than exclusivity. If you’re here to have fun, no problem.”