Lonely Planet Writer

An incredible Warner Bros. pop-up is coming to New York this weekend

If you’re a fan of Warner Bros.’ classic cartoon characters, you may be interested in its Get Animated Invasion pop-up store, which opens in New York this weekend. The experiential pop-up runs in SoHo during New York Comic Con, and will celebrate the cartoons produced by both Warner Bros. Animation and Hanna-Barbera throughout their long history of entertaining young people.

The Get Animated Invasion pop-up store will open in New York. Image: Warner Bros. Consumer Products

According to Warner Bros., the store will bring together famed classic animations like Bugs Bunny, Looney Tunes, Tom and Jerry and the Flintstones all under one roof. It will feature a 360-degree immersive experience, with interactive and photogenic installations in each cartoon-inspired zone. Customers can enjoy hanging out in Scooby Doo’s Spooky Woods, Bugs Bunny’s Forest, Wile E. Coyote’s Cliff, the Flintstones’ Bedrock and Marvin The Martian’s Planet.

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Customers can also enjoy special Flintstones ice cream treats created by New York’s Milk & Cream Cereal Bar using WB-themed cereal. All-new animated merchandise will be available to purchase in the pop-up, including apparel, bags and accessories, jewellery, novelty and gifts.

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The store is the result of a partnership between WBCP, animation streaming service Boomerang and retail chain BoxLunch. “We’re excited for fans to experience this new creative way to step into the world of their favorite animated character,” said Pam Lifford, president of Warner Bros. Consumer Products. “The Get Animated Invasion pushes the boundaries of fan engagement, blurring the lines between art, content and commerce.”

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The Get Animated Invasion pop-up store will open at 107 Grand Street, between Broadway and Mercer Street in Manhattan, from noon to 7pm from 6 to 8 October. Time slots can be reserved here, and for those who aren’t able to get a ticket online, the store will be having a number of “walk-ins” too.