Lucky travellers heading to the Great American Beer Festival in Denver next week will be starting the fun early by boarding a beer-tasting flight. American low-cost carrier, JetBlue, and Samuel Adams, the flagship brand of the Boston Beer Company, have teamed up to give passengers a craft beer demonstration and testing on the four-hour long flight to the Mile-High City.
Dubbed FlytoberFest, the novel experience will take place at 30,000 feet on Flight 97, which will depart from John F. Kennedy International Airport in New York on 5 October. Once the plane is in the air for an hour, Samuel Adams’ founder, Jim Koch, will guide passengers over the age of 21 through the beer demonstration and testing.
They will experience the company’s well-known Octoberfest beer, along with two additional special beers that will be revealed on the flight. The beers were selected partly because of their flavours, which hold up in the sky where taste buds can be dulled due to altitude, pressure and a lack of humidity.
The JetBlue and Samuel Adams crews will also treat passengers to Octoberfest-themed activities involving Bavarian hats and entertainment. They will receive gift bags that include a Samuel Adams tasting paddle, Jim Koch’s book, Quench Your Own Thirst, Business Lessons Learned Over a Beer or Two, and JetBlue earbuds, sunglasses and a pen.
The three-day Great American Beer Festival runs from 5 to 7 October at the Denver Convention Center, and it features 800 breweries and over 3800 beers. The popular event was founded in 1982, and has been growing and evolving along with the American craft brewing industry ever since. Although it is sold out for this year, further information on what it offers can be found on its website.