This summer, Air France announced the launch of its sister airline, Joon. Described as a company “designed to meet the expectations of a new generation of travellers,” more details have been shared of what flying with the company specifically geared towards millennials will be like.
Starting from 1 December 2017, the airline will operate a number of different European routes from Paris-Charles de Gaulle Airport starting from €39. Cities serviced will include Barcelona (which has 51 weekly flights scheduled), Berlin (51 weekly flights scheduled) and Lisbon (28 weekly flights scheduled). Summer 2018 will the airline operating flights to Brazil and Seychelles.
Joon’s mission statement has described the airline as a fashion brand, a rooftop bar, an entertainment channel and a personal assistant, and the airline has seemingly made a special effort to appeal to younger flyers, offering virtual reality headsets to business class customers on long-haul flights, a range of organic food and drink options that includes high-energy fruit juices, and in-flight streaming designed to be compatible with personal smartphones, tablets and laptops. The airline’s “fashion designer” title comes from the uniforms worn by the 140 flight attendants that make up the company’s crew. The uniforms have been made from recycled fabrics and plastic bottles, and have been designed to look like “electric blue chic sportswear”.
“We started with our target customers segment, the millennials, to create this new brand that means something to them. Our brief was simple: to find a name to illustrate a positive state of mind,” said Caroline Fontaine, VP Brand at Air France. Joon also announced that it has partnered with a number of companies in an effort to deliver diverse experiences to customers, including Paper Plane, which will allow people’s friends and families to raise pooled sums of money for trips to different destinations that can be booked through the Joon website.