If you’re in London this week, you may be interested in a very cool three-day pop-up by French elderflower liqueur, St-Germain. Paying homage to the elderflower, the event will have immersive floral corridors and staircases, a resident florist and a bar in full bloom, with displays made by London-based floral designer Emily Baylis of June in March.
Maison St-Germain is hosting the event in its pop-up on Soho Square as it wants to celebrate the thousands of elderflowers harvested to create its liqueur. It also recently hosted a similar event in New York. It says that the pop-up will reflect the spirit of ‘les années folles,’ or the crazy years of the 1920s in France by having jazz in the main bar and a speakeasy upstairs in the venue.
Guests to the Maison will be able to begin their experience by visiting the resident florist, following which, they’ll be led through a floral corridor to the pièce principale, a stunning green room made from fresh blossoms. The pièce principale will feature Maison’s bar, where guests will be able to enjoy St-Germain cocktails while enjoying music from a live jazz band.
After they ascend a pretty floral staircase to the speakeasy, guests will be able to sample an exclusive collection of St-Germain cocktails crafted by global brand ambassador, Camille Ralph Vidal. They’ll also learn how to make their favourite cocktail, and those looking to get more involved can sign up on arrival to take part in a bespoke series of masterclasses that will be happening daily.
Maison St-Germain is running from Thursday 27 July to Saturday 29 July from noon to 8pm daily at 2 Soho Square in London. Admission is free, with one free drink token allocated per guest.