Lonely Planet Writer

France has a new airline aimed at millennial travellers

Air France has unveiled a brand new airline aimed at the millennial market. Joon will start running medium-haul flights from Paris-Charles de Gaulle Airport in the next few months with long-haul journeys expected to begin in summer 2018.

Air France launches new airline aimed at millennials.
Air France launches new airline aimed at millennials. Image by Dave and Les Jacobs/Getty Images

Marketed at 18 to 35-year-olds, the cabin crew will wear casual uniforms and the carrier is expected to embrace digital technology. Other details about the airline are scare, though Joon have confirmed that further specifics – including where the airline is to fly – will be announced in September.

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Speaking about the new brand, Caroline Fontaine VP Brand at Air France said: ‘we started with our target customer segment, the millennials, to create this new brand that means something to them. Our brief was simple: to find a name to illustrate a positive state of mind. This generation has inspired us a lot: epicurean and connected, they are opportunistic in a positive sense of the word as they know how to enjoy every moment and are in search of quality experiences that they want to share with others. Joon is a brand that carries these values.’

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Initially the French carrier will use three types of Airbus aeroplanes with a single-aisle A320, and A340 and A350 twin-aisle models. Affordability, free Wi-Fi, personal plug sockets, and good food are likely to feature high on a millennials in-flight wish list. In a press statement, Dominique Wood from Air France said: ‘”with Joon, we have created a young and connected brand that will give the Group a new impetus. Designed for our millennial customers, it will offer more than just a flight and a fare, it will offer a global travel experience.’

Currently, Air France flies to 25 cities around the world including London, Beijing, New York City, and Singapore.