Lonely Planet Writer

Air France creates macaroon and crème brûlée-flavoured chewing gum to help with popping ears on flights

One annoying part of flying can be dealing with painful pressure in your ears. And while the solution can be simple – a bit of well-timed chewing gum – it comes as very little help if you’ve forgotten yours.

Air France's new gum sits with some macaroons.
Air France has released new chewing gum to help travellers through their flight. Image by Air France

To help travellers out, Air France has created a new line of gum to solve the problem and appeal to most people’s love of all things French. The flavours are pistachio-macaroon and crème brûlée.

A stack of French macaroons.
A stack of French macaroons. Image by ©Charity Burggraaf/Getty Images

The pain that can occur during take-off and landing is caused by changing cabin pressures that can block passenger’s ears. The motion of chewing can balance the internal ear pressure and make the travel experience easier. The new French chewing gum – or la gomme à mâcher – is designed to embody “French-style pleasure” with the luxurious flavours. The gum will be available before take-off on certain flights from Paris-Charles de Gaulle to LA, San Francisco, Mexico City and will be available at Air France lounges at Paris-Charles de Gaulle and Paris-Orly.

As some airlines around the world try to cut costs by cutting back on extras, some are upping the amenities game. Emirates went high-tech with its augmented reality amenity kit, available to passengers in economy. In addition to a toothbrush, earplugs and an eye mask, passengers could use augmented technology to see immersive content on their phones.

Last year, British Airways launched in-flight hypnotherapy offers that could help travellers take on projects like losing weight or quitting smoking during their flight. Similarly, Delta added a meditation app to its in-flight entertainment to help nervous travellers chill out as they take to the skies.