Global cruise brand Royal Caribbean has created a custom-designed scuba mask called SeaSeekers, which is designed for use with Snapchat Spectacles. It allows the wearer to snap while underwater, and will give those above the surface a unique perspective into the intriguing underwater world of marine life.
“The SeaSeeker will enable all adventure-seekers to get a front-row seat to the thrilling adventures found underwater in a way that has never been possible before,” said Jim Berra, Royal Caribbean’s chief marketing officer. “Snapchat continues to be a favourite channel for curious travellers and is the ideal platform for this first-of-its-kind undersea exploration. We are excited to find an innovative way to use the Snapchat Spectacles with our SeaSeekers mask, so that we can bring the underwater experience to our guests as they visit the incredible destinations we sail to.”
Earlier this week, the company featured incredible underwater adventures on its social media as seen through the eyes of three well-known divers, to promote its #SeekDeeper campaign. In Cozumel, Mexico, marine wildlife photographer and conservationist Roberto Ochoa gave viewers a rare glimpse into the annual migration of whale sharks.
Marine biologist Gabriela Nava took viewers to see a coral reef restoration project where she and her team have been working to restore the local reefs. In Belize, fans followed along as free diver Ashleigh Baird visited the Great Blue Hole, an underwater sinkhole that is believed to be the largest of its kind.
According to Jim Berra, the goal is to obtain a patent for the product and then equip Royal Caribbean ships with the goggles so that guests can rent them. It chose Snapchat as it’s a growing social platform for the cruise company, and has played a bigger role in the brand’s marketing in recent years. For further information, see Royal Caribbean.