Are you more likely to swipe right on Tinder for that cliched-but-attractive Machu Picchu picture? Turns out you’re not alone; the dating scene is full of travel pictures and research shows it can be a huge draw for potential mates. If your budget doesn’t stretch to travel just for your profile picture, one airline is now helping you fake it.
The Dating Wall was unveiled by Delta Air Lines in Williamsburg, Brooklyn. Here, passersby can briefly stop to snap an exotic profile picture to jazz up their Tinder profile and choose from nine destinations, including the Eiffel Tower, the Leaning Tower of Pisa and a beautiful field of Dutch tulips. Pose just right and you could have a ‘flawless’ travel photo without ever leaving New York.
The illustrations promise that “until you take the trip, we’ll help you fake the trip” and even include illustrations with bits of advice to get the perfect shot, including a reminder to keep your shoulders back and don’t pull a ‘duckface.’
Advertising agency Wieden+Kennedy of New York created the campaign and was inspired by research from March Group showing that travel makes single people more attractive. Sixty-two percent of men and 74% of women say they’re looking for a partner with similar travel interests.
Half of all single people say travelling is one of their favourite things to do and that it would be exciting to travel to a new city to meet a date. One-third of single people also said travel was their top priority in 2017.
If you’re more interested in finding the right meal than finding true love, Delta also commissioned a foodie-themed wall in Brooklyn’s famous Smorgasburg, inviting you to “go where your food is from.”