Lonely Planet Writer

This company has launched a new line of trips inspired by your favourite TV shows

There’s no doubt that with so many incredible shows on TV, more travellers are choosing their next destination based on what they see on the small screen. To meet that desire, luxury travel company Black Tomato has launched a new line of “Set Jetting” tours based on some of the most popular series.

Jokulsarlon glacier lagoon, Iceland
Iceland is one of the key destinations in the series Game of Thrones. Image by ©Adellyne/Shutterstock

According to Black Tomato, “it’s said that one in five global travellers have visited a destination because they saw it on a TV show”, and the company has seen clients looking to visit the locations and get exclusive access. Unsurprisingly, 40% of their clients who want to visit Iceland wanted to see Game of Thrones locations like Skaftafell national park and the Vatnajökull glacier. To make their TV-dreams come true, guests will be taken to filming locations and will get tours from industry insiders and expert guides.

“Storytelling has always been integral to the travel experiences that we create, so it’s no wonder we’re seeing a rise in travellers taking inspiration from TV shows. We wanted to offer clients a unique take on Set Jetting, connecting them to set scouts and industry professionals and allowing them to explore the lesser known locations to enrich their travel experiences” said Tom Marchant, Black Tomato’s co-founder, in a statement.

Here are the shows that are inspiring their new trips.

Twin Peaks

Landscape of Snoqualmie Falls in Washington State, USA. Washington State is a state in the Pacific Northwest.
Snoqualmie Falls in Washington State is a key setting in the TV series Twin Peaks. Image by ©Peerasith Patrick Triratpadoongphol/Shutterstock

With the return of Twin Peaks, the new tour will take guests from Seattle to Snoqualmie, which serves as the fictional town of the classic cult series. Guests will be able to explore national parks and forests of Washington state, and take private flights and hot air balloon rides. The tour will visit: Seattle, Snoqualmie and Olympic National Park.


The Hunt's Mesa in Utah.
Utah’s Monument Valley is featured in Westworld. Image by ©francesco ricca iacomino/Getty Images

Westworld – the creepy fictional theme park that gives the series its name – takes the characters into a a historic world set in the American West. Black Tomato’s tour that will take real-life travellers on private tours of film sets, and to explore the Wild West with professional wranglers and Monument Valley. The tour will visit: Denver, Colorado; Moab, Colorado Sorrel River Ranch; Monument Valley, Arizona  Navajo Tribal Park; Hotel Amangiri Lake Powell, Utah; Zion National Park, Utah; Las Vegas; Los Angeles; and Santa Clarita.

Game of Thrones

Dark Hedges on Bregagh Road near Armoy.
The Dark Hedges in Northern Ireland serve as the King’s Road in Game of Thrones. Image by ©Andy Gibson/500px

With the next series of Game of Thrones set to return to the small screen this summer, the new tour will take travellers to the coast of Northern Ireland and the glaciers of Iceland where they can see the landscapes and sets of the series. The tour will visit: Belfast and the Causeway Coast, Northern Ireland; Donegal, Ireland; and Jökulsárlón glacier lagoon and Thjórsárdalur valley in Iceland.

The Crown

Buckingham Palace at dusk
Buckingham Palace, London, the scene of the show, The Crown. Image by Jorg Greuel/Getty Images

Guests who take a tour based on The Crown, which explores the life of Queen Elizabeth II, will get to explore the royal destinations of London with expert guides, and the wilds of Scotland and Norfolk. The tour will visit: London; Gleneagles, Scotland; and Holkham, Norfolk.

The Young Pope

View of St. Peter's Basilica in Rome.
St. Peter’s Basilica in Rome, which is the location of The Young Pope. Image by ©RudyBalasko/Getty Images

Fans of the Vatican-based series The Young Pope can explore the Vatican Museums on a private before-hours tour, and see the Sistine Chapel in privacy before flying by private jet to Verona and Venice, where they can see Puccini’s Tosca at Verona di Arena and Venice Biennale. The tour will visit: Rome, Tuscany and Verona.

Learn more about the trips at Black Tomato.