Lonely Planet Writer

This plant-covered hotel will offer a leafy green getaway in São Paulo

A soaring, 300ft tower of lush greenery is set to offer an oasis of calm in the buzzing Brazilian metropolis of São Paulo. Renderings of a luxury plant-covered hotel have been released by architects Ateliers Jean Nouvel, who are working to regenerate the district of Cidade Matarazzo.

The visually striking the green tower Rosewood Tower was conceived as a tribute to the Atlantic Forest that lines much of Brazil’s coast.
The  green tower was conceived as a tribute to the Atlantic forest that lines much of Brazil’s coast. Image by: Rosewood Sao Paulo

With an impressive 151 guest rooms, two restaurants, three swimming pools and a caviar lounge, this will be the Rosewood Group’s first 6-star hotel in Latin America. However, the striking Rosewood Tower will undoubtedly be its crowning glory. Local flowers and trees will be planted around its steel latticed exterior, as a nod to the wild Atlantic Forest that runs along Brazil’s coast.

This will be the hotel group’s first 6-star hotel in Latin America.
This will be the hotel group’s first 6-star hotel in Latin America. Image by Rosewood Sao Paulo

The hub of Cidade Matarazzo is centred around an old maternity hospital, dating back to 1943. Though no longer in use, this complex of striking Italianate-style buildings was beloved by locals, who ensured it was placed under heritage protection in 1986.

The crowning glory will be the striking 90-metre tower.
The crowning glory will be the striking 90-metre tower. Image by Rosewood Sao Paulo

Developer Alexandre Allard is certainly confident that Jean Novel will do the area justice. “His fresh, contemporary foreign gaze will reveal and underscore the unique beauty of this poetic isle that has lain abandoned for over 30 years”, he said of the project. “That’s why I chose to work with him.”

The design is for a landscape building that feeds into the lush local vegetation.
The design is for a landscape building that feeds into the lush local vegetation. Image by Rosewood Sao Paulo

Indeed, for Nouvel, it’s about staying true to Matarazzo Park’s existing aesthetic, and ensuring it remains a little haven of green in the midst of São Paulo’s unmistakable bustle and heat. “I would say it’s an oasis, he notes. “The hospital in the middle of the grounds is a sort of mini-town, very well organised around patios. Surrounding this little gem is a chaotic metropolis. What’s most interesting for me is being able to work with the memory of the place.”

The hotel is scheduled to open in April 2018.
The hotel is scheduled to open in April 2018. Image by Rosewood Sao Paulo

The hotel is set to open in 2019.