Last week, Canadian airline WestJet announced an ultra-low-cost carrier (ULCC), launching by the end of 2017.
The airline will “unbundle” product offerings, which means passengers will pay a low rate for a ticket, but have to pay for everything else from snacks to printing a boarding pass at the airport. The company also says it will add more seats to its planes.
The CEO of WestJet said the new unit will be “cheap and cheerful.” The company has not yet released pricing details or planned routes. WestJet started as a discount airline in 1996, serving five destinations in Western Canada with just three aircrafts. Since then, it has grown to be the second-largest air carrier in Canada, behind Air Canada. The airline said the new carrier is subject to pilot agreement and regulatory approvals.