The Lately, which just opened in Chelsea, blends a Northwest rustic cabin aesthetic (aka ‘Twin Peaks’) with mid-century modern touches inspired by ‘Mad Men’. Co-creators LDV Hospitality and Den Hospitality sum the style up as ‘loosely modeled after an upstate cabin of yore, with a fireplace, playful wallpaper and modern flourishes’. The mashup lends a quirky yet elegant vibe to the 3400 sq ft space, which was previously a nightclub.
The food and drink menu is equally eclectic. Upscale bar fare puts twists on classic offerings like brats and pretzels, but also features green pea puree and crackers and quinoa hush puppies. Likewise, the craft cocktails range from the classic Manhattans and Negronis to playful concoctions using custom ingredients like celery shrub or lime matcha cordial.
Banking on TV nostalgia has been something of a trend for restaurants in recent years, and The Lately joins a recent trend that a has seen properties as varied as ‘Golden Girls’, ‘Friends’ and ‘Saved by the Bell’ inspiring bars, cafes and restaurants around the world.
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