Knowing that tourists sometimes find it hard to understand signs in its native language, Japan goes to great lengths to help visitors out.
The latest initiative is being rolled out across the Iwate Prefecture, which has released 26 signs to enable tourists to better understand its rules and guidelines.
Its campaign is called “Ten ways to make travellers happy,” and it comes hot on the heels of a recent campaign to help visitors understand the controls on Japanese toilets.
Some of the signs are witty and others seems quite obvious, but all are designed to make things more user-friendly for travellers.
The signs include a pig sitting inside a bowl to let diners know that the dish contains pork, and a series of signs with a man breathing various levels of flame to explain how spicy the Japanese dishes are.
Visitors are also warned against being drunk in the pool, accidentally soaking someone or not showering before entering it.
Officials behind the campaign are going further to help by holding lectures for tourists around the city. They are hoping to encourage locals to help and interact with tourists, even if they feel their English is not the best.
Get the top travel news stories delivered straight to your inbox every weekday by signing up to our newsletter.