Lonely Planet Writer

Coachella and Bonnaroo organisers prepare to create a 'super-festival' in Colorado

Production teams from the two largest music and art festivals in the United States are hoping to launch a ‘super-festival’ in Colorado that could draw as many as 60,000 visitors.

Coachella music festival.
Coachella music festival. Image by Malcolm Murdoch / CC BY-SA 2.0

AEG and Superfly, which manage Coachella and Bonnaroo, respectively, have announced their plans to hold a new festival in Denver in September 2018.

Beautiful now 📷: @scott_kranz

A photo posted by Coachella (@coachella) on Apr 23, 2016 at 11:25pm PDT

The new festival would be held on the Overland Park Golf Course, a municipal golf course south of downtown Denver. Representatives from the mayor’s office said the event could bring in anywhere from $1 million to $2.5 million, and the corporations involved would donate some of the revenue to area nonprofits.

Bonnaroo Arts And Music Festival on 9 June, 2016 in Manchester, Tennessee.
Bonnaroo Arts And Music Festival on 9 June, 2016 in Manchester, Tennessee. Image by Jeff Kravitz/ Getty Images

Plans for the festival have to be approved by local community associations. Music festivals can be a mixed bag for the cities that host them. At a recent public meeting, a consultant for the project noted that the New Orlean’s Jazz and Heritage Festival and Outside Lands festival, which takes place in San Francisco, benefits the surrounding communities. However, he left out complaints of noise, trash and traffic, as well as safety issues that accompany music festivals.

Proponents support the Denver festival because of the potential economic benefits, but critics say the city is selling public land to the highest bidder.

You light up the night Bonnaroovians! Only 130 days till #Bonnaroo 2017! (📷: @brianhensleyphotography )

A photo posted by bonnaroo (@bonnaroo) on Jan 28, 2017 at 9:49am PST

AEG managed a Denver event called Mile High Music Festival, but it shut down in 2010. The CEO of AEG said it was largely the economic recession that doomed the Mile High Music Festival, but Denver has since become a haven for wealthy, music-oriented millennials.

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