If a bit of rain is dampening your February trip to London, take solace in the fact that one company is giving away free pints every time it showers.
While it should come as no surprise that a British winter also brings precipitation, it can still be a drag to explore a new city in a downpour. But, London brewery Fuller’s is giving away free pints of its beer London Pride every time the capital city sees rain.
— London Pride (@London_Pride) February 8, 2017
The month-long campaign is based on social media, where the company will run a live broadcast of a street on its Twitter account each day. When users see rain, they must follow the account and send a tweet in order to receive a free pint.
— London Pride (@London_Pride) February 4, 2017
As part of the campaign, the company brought in well-known UK weatherman Michael Fish, who read weather reports on the BBC for years, to star in the promos.
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