Dublin is set to get a new whiskey brand with its own dedicated distillery at St. James’s Gate, right next to the incredibly popular Guinness Storehouse.
The announcement was made by Diageo, the current owners of the Guinness brand, who outlined details of the €25 million investment that would be taking place over the space of three years. The new product, called Roe & Co, will be a premium blended Irish whiskey that has been created to reflect the modern culture and interest in artisan whiskey and cocktails. The brand’s home will be at the former Power Station at St. James’s Gate, in a fully refurbished space in the centre of Dublin. Last year saw an estimated 1.6 million people visiting the Guinness Storehouse, which is the most visited tourist attraction in Ireland. The addition of a dedicated whiskey distillery is thought to further strengthen the numbers of people visiting in future, capitalising on the fact that Irish whiskey is the fastest-growing spirit in the world.
The brand is named in honour of George Roe, a famous whiskey-maker who helped build the golden age of Irish whiskey in the 19th century. At one time, Roe’s distillery extended over 17 acres on Thomas Street in Dublin and was once the largest distillery in Ireland, and a neighbour to Guinness. The new distillery will be located right next to where the former establishment once stood, with construction expected to begin in the first half of 2019.
Roe & Co is made from hand-selected stocks of Irish malt and grain whiskies and aged in bourbon casks. It was created following a trial of over 100 prototype blends ongoing since 2014. The first blend will be made available in key European cities from 1 March.
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