With so much choice on offer, it can be hard to narrow down your perfect holiday, but a mind-reading device may be able to help. British Travel firm Explore has developed software that tracks and analyses people’s emotions after they are shown different destinations and types of holidays and then suggests their ideal kind of getaway.
The software they use utilises a technique called electroencephalography (EEG), which reads brainwaves in order to track people’s emotional reactions to visual stimuli. The technology will then interpret this neurological activity to decide if the subject is finding something pleasurable or not, helping to shape a picture of their ideal holiday.
Explore’s research suggested that 68% of people find choosing a destination the most challenging part of booking a holiday. They hope that their technology will remove the risk of disappointment for travellers and make it easier for them to pick their ideal holiday type. They are currently travelling around the UK letting people test out the software.
According to Explore’s MD, Ashley Toft the best holidays are those that include truly extraordinary moments. ‘But there are so many places to go and things to see, so how do you navigate those choices and pick the perfect holiday for you?’ he says. ‘Even more perplexing, how can you predict it’s going to tick of all of your boxes, particularly if you have never been before? Our exciting new software taps into your brain and will, quite literally, make a holiday recommendation based on your emotional reactions.’
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