Next month will see Reykjavík radiating in a spectrum of bright colour, with hundreds of people due to take part in a special five-kilometre night run whilst wearing illuminating LED wristbands.
Sponsored by WOW air, the brand new event is called the Northern Lights Run, which is part of the Reykjavík Winter Light Festival and the WOW Reykjavík International Games. Each runner will receive their own special wristband that synchronises to their personal running rhythm. Participants will also receive goody bags with other luminous items, and are encouraged to wear bright neon clothing for the event. The run begins and ends at the famous Harpa concert hall at the port of Reykjavík, and goes through the inner city. Participants will encounter various fun stations throughout the run, including vibrant light displays at the Art Museum, City Hall and Hallgrimskirkja.
In an effort to encourage UK travellers to join the event, WOW air is offering 10% off travel to Iceland especially for the event. The WOWNLR promo code is valid for return trips from London Gatwick, Bristol and Edinburgh to Keflavik taking place between 27 January and 11 February. More information on the Northern Lights Run is available on their website.
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