Polaroid Swing, an interactive photo app that launched this summer, has shared a selection of interesting one second-long snap shots from travellers, holidaymakers and adventurers in locations around the world.
The posts include a diverse selection of destinations shared by app users, featuring gondoliers in Venice, Italy, a bamboo forest in Kyoto, Japan, crashing waves beneath a cruise ship, the colourful pastel buildings of the Cinque Terre in Italy and the twinkling lights of the Eiffel Tower in Paris, France.
Each “Swing” is a short video that acts as a moving photograph when users turn their phone or slide their finger over the screen. The app follows a growing trend in social media that has seen smart phone and app developers addressing how photography can evolve in the digital age. Similar products that blur the line between photos and video include Apple live photos and Boomerang from Instagram. Polaroid Swing was founded by entrepreneurs Frederick Blackford and Tommy Stadlen in partnership with Polaroid and is chaired by Twitter co-founder Biz Stone.
“It has been incredibly exciting to witness such brilliant photographers make the Swing medium their own. Our original vision was to inspire people to see the world in a new way, to seek out memorable arcs of movement. That’s exactly what this group of artists have achieved in their travel photography,” founder Tommy Stadlen said.
Polaroid Swing is available for free on the Apple App Store, with a version for Android due to be released soon.