English singer Rick Astley has been making pop music for decades, and now hopes to turn truly rock ‘n’ roll by diversifying into the beer market. The 50-year-old singer, who is best known for his 1987 hit song, Never Gonna Give You Up, has been working with the Mikkeller brewery in Copenhagen to create his own lager.
Rick, who is married to a Danish film producer, Lene Bausager, is working on the lager with the Mikkeller brewery, which has made a name for itself in the international craft beer market. It was founded in 2006 by two home-brewers, teacher Mikkel Borg Bjergsø and journalist Kristian Klarup Keller.
“I enjoy a beer with friends and I’m hoping to sell my own brand soon,” Rick told the Daily Mail in an interview from his home in Surrey. “Mikkeller beer is quite experimental and they’ve been sending me various bottles to sample. Some are quite fruity – one was a pear beer they make for a restaurant – but we’ve gone for a Pilsner-type lager. All I need now is a name for it.”
Wags have been suggesting “Gonna Give You Sup” and “Rickrolling” as potential names. The latter is in reference to the viral internet meme known as ‘rickrolling,’ where web users are tricked into seeing the video of Never Gonna Give You Up when they follow a link that claims to be something else. The phenomenon is so popular, YouTube itself pranked its users one April Fool’s Day by making every single featured video on its front page a rickroll.