You’ve no doubt seen one of Air New Zealand’s clever, and often amusing air safety videos, either on a flight or care of social media.
The latest stars New Zealand, as well as some local homegrown talent, such as international supermodel Rachel Hunter and actor Joe Naufahu who played Khal Moro in Game of Thrones. This Summer of Safety edition, shot at ten locations across Northland’s Bay of Islands and Hokianga, was inspired by the classic Kiwi road trip. The lead character in the safety video is Jayden Daniels from New Zealand’s favourite medical drama Shortland Street, who encounters a host of friendly locals, famous faces and iconic attractions along the way.
“One of our goals at Air New Zealand is to inspire visitors to travel beyond the traditional gateways to discover the warm welcome and breathtaking landscapes on offer in our regional destinations,” explained Air New Zealand GM of Global Brand and Marketing, Jodi Williams. “Our safety videos have an impressive global following, collectively attracting more than 100 million views and gaining significant international media exposure. This latest edition is a great opportunity to not only deliver a safety message, but also to showcase the very best of the North to help drive economic benefit for the region.”
LA-based Rachel Hunter, said filming in the Bay of Islands brought back memories of childhood in New Zealand – long summer days, family picnics at the beach and of course, the delicious hokey pokey ice cream. (If you haven’t tried it, look it up!) “Air New Zealand’s safety videos are well known internationally and always have a great storyline. One of my favourite moments in this edition is the closing scene where LadyHawke and her band throw a sunset gig for locals at the Opononi Hotel,” said Hunter.
Bay of Islands marketing group chair, Charles Parker, said, “being able to showcase the best of our region to millions around the world is a huge opportunity. We look forward to welcoming even more Kiwi and international visitors to come and experience the North for themselves.” New Zealand-based website Stuff.co.nz have done a retrospective on Air NZ’s themed safety videos which have included stars from Betty White to Bear Grylls over the years. Richard Simmons is given short shrift by the publication, but they loved the Rhys Darby Safety and Anna Faris in Hollywood one as much as we did.