Up until now, making a pilgrimage to the famed food market (in New York City or Los Angeles) was the only way to get your hands on one, but just in time for the holidays, the raindrop cake is available to be shipped across the United States. Wong took inspiration from the jelly desserts popular in many Asian cultures when creating his cake. “My mom used to make something similar for me as a kid, which I really enjoyed,” he tells Lonely Planet.
While Smorgasburg is home to a bounty of Instagram-famous foods, the raindrop cake is something altogether different. “The texture is so unique; it’s very delicate and fragile,” Wong says. “People come to Smorgasburg looking for new and unique food experiences and I’m glad I was able to give them one.” Now Wong is offering that same unique food experience without the subway ride and tedious line.
A photo posted by Darren Wong (@raindropcake) on Dec 12, 2016 at 6:58pm PST
An online marketplace specialising in regional delicacies, Goldbely sells other New York City favourites like William Greenberg’s black and white cookies and Joe’s pizza, as well as biscuits from Charleston, muffaletta sandwiches from New Orleans, and cheesesteaks from Philadelphia. Starting at $39, two, four, or eight packs of the one-of-a-kind vegan dessert are on offer, and include the jelly cake, black sugar cane syrup and roasted soybean powder toppings (for added texture and flavour), and bamboo boat serving dishes.
Wong encourages delighting someone with a raindrop cake this season. “I think the best gifts are ones that people don’t expect and that are experiential.” In other words, forget the tie and gift one of Brooklyn’s most buzz-worthy desserts instead.