Lonely Planet Writer

English fashion designer Jasper Conran opens his first hotel in Marrakesh

Jasper Conran, a fashion designer known for creating clothes for icons like Princess Diana, has opened his first hotel in a traditional Moroccan riad in Marrakesh, which is sure to thrill any lover of design.

The designer's hotel has opened in Marrakesh.
The designer’s hotel has opened in Marrakesh. Image by L’Hôtel Marrakech

L’Hôtel Marrakech is a privately owned 19th-century riad – a traditional Moroccan home with an interior courtyard – that is located in the heart of the Medina. The hotel is made up of five suites, which surround a courtyard garden and a swimming pool.

The designer's hotel has opened in Marrakesh.
The designer’s hotel has opened in Marrakesh. Image by L’Hôtel Marrakech

The hotel is owned by Conran, a renowned designer who trained at Parson’s School of Design in New York. He produced his first womenswear collection in 1978 and was a founding member of the London Designer Collections, which was renamed London Fashion Week. His career has since expanded into designing menswear, fragrances, home collections, and more. The property is Morocco is his first hotel.

The designer's hotel has opened in Marrakesh.
The designer’s hotel has opened in Marrakesh. Image by L’Hôtel Marrakech

The hotel was restored by local Moroccan craftsmen using traditional materials. It is furnished with antique furniture, textiles and art from Conran’s own collection. According to the hotel: “Simple whitewashed walls, high zouak ceilings, warm, soft, restful colours and unfussy decoration give a relaxing feeling of charm and serenity”.

The designer's hotel has opened in Marrakesh.
The designer’s hotel has opened in Marrakesh. Image by L’Hôtel Marrakech
The designer's hotel has opened in Marrakesh.
The designer’s hotel has opened in Marrakesh. Image by L’Hôtel Marrakech

Since visitors will be enjoying the beauty of Morocco, the hotel even has a rooftop terrace that provides views of the Atlas Mountains and the city’s skyline. There, guests can enjoy cocktails “amongst orange blossom and fig trees, a wilderness of honeysuckle, bougainvillaea jasmine and scented roses whilst watching the sun go down over the snow-capped mountains”.

The designer's hotel has opened in Marrakesh.
The designer’s hotel has opened in Marrakesh. Image by L’Hôtel Marrakech

Breakfast and lunch are served on the terrace under a curtained pergola, and there are other tables around the terrace for guests to enjoy tea or cocktails. Those who want to enjoy a bit of Moroccan sun can relax on a sun lounger on a raised terrace.

The designer's hotel has opened in Marrakesh.
The designer’s hotel has opened in Marrakesh. Image by L’Hôtel Marrakech

For food lovers, the hotel serves traditional Moroccan food to guests’ private balconies, the dining room or on the rooftop terrace. Each day, seasonal produce is brought to the kitchen and the meals are prepared to capture to the taste of Marrakesh. On the menu are an array of salads, fresh vegetables, tagines, grilled meat and fish, and even steak and chips.

The designer's hotel has opened in Marrakesh.
The designer’s hotel has opened in Marrakesh. Image by L’Hôtel Marrakech

The courtyard provides a place for guests to enjoy a garden with banana, orange and lemon trees, and a fountain. The garden also holds one of the few swimming pools in the Medina, which is 10 metres long and is heated during the cooler months.