Europe’s biggest budget airline, Ryanair, has just announced an expansion into package holidays. Given how it has set a benchmark for low-cost flights in the travel industry, tourists will be hoping that it will make their accommodation options equally cost-effective.
Ryanair chief executive, Michael O’Leary, first revealed plans for the new service more than two years ago. In the initial phase, the newly-launched Ryanair Holidays will offer hotels and apartments in addition to flights to travellers from the UK, Ireland and Germany, and other markets will follow next year. The service will be offered with a choice of more than 330,000 hotels throughout the Mediterranean and major European cities.
The Irish airline claimed that holidaymakers have been overcharged for years, and said it would forgo its commission to increase sales. It revealed that it has formed a partnership with Spanish tour operator Logitravel and accommodation provider World2Meet for the new service.
Kenny Jacobs, Ryanair’s chief marketing officer, said that the company was confident it could offer the best value in the market to European travellers. “Customers have been paying too much for package holidays for years, and more and more want to put their own packages together themselves,” he said.
During his speech introducing the new service, Kenny Jacobs also announced that flights will be sold only to people who are registered with the airline through its “My Ryanair” portal. “We want to be an Amazon of travel,” he said. “We want people to come to Ryanair to buy more than flights.”