Lonely Planet Writer

US set for more visitors as brand-savvy UK shoppers nab Christmas bargains in New York

It has always been a mecca for shoppers, but now  that it has been revealed that there are great Christmas bargains in New York, the city could be in line for an influx of British shoppers. A survey has revealed that brand-savvy UK visitors could save hundreds of pounds on Christmas gifts there, provided they choose the right brands.

NYC is set for more visitors as brand-savvy UK shoppers nab Christmas bargains. Image: SelectStock/Getty Images
NYC is set for more visitors as brand-savvy UK shoppers nab Christmas bargains. Image: SelectStock/Getty Images

The survey found that as well as enjoying the sights and experiences like skating at The Rockefeller Center, shoppers can enjoy savings of between 11 and 62% on ‘must-have’ toys compared with the UK, including the latest Star Wars and Finding Dory figures. It also found savings of up to 58% on designer clothes items, including those from fashion labels Hollister and Abercrombie & Fitch.

People watch as the Rockefeller Center Christmas tree is lit during a ceremony on Wednesday, Dec. 2, 2015, in New York. The Norway Spruce tree stands at about 78 feet tall and is lit with over 40,000 multi-colored LED lights.
People watch as the Rockefeller Center Christmas tree is lit during a ceremony in New York in 2015. Image by AP Photo/Julie Jacobson

The 10th annual Post Office Travel Money Christmas Shopping Guide in conjunction with global flight and travel search website, Cheapflights, revealed that British shoppers can save 43% on a basket of 10 gifts within the £390 duty free limit.

A survey by Post Office Travel Money and Cheapflights reveals savings of between 11 and 62 per cent on a wide range of American goods in New York compared with London. Image: Post Office
A survey by Post Office Travel Money and Cheapflights reveals savings of between 11 and 62% on a wide range of American goods in New York compared with London. Image: Post Office

According to Andrew Brown of Post Office Travel Money, the US has remained popular with UK tourists throughout 2016, leading to a 13% rise in their dollar sales this year. “The fall in the US dollar’s value in recent days will make the country even better value,” he says.

The US is set for more visitors as brand-savvy UK shoppers nab Christmas bargains In New York. Image: Littleny/Shutterstock
The US is set for more visitors as brand-savvy UK shoppers nab Christmas bargains in New York. Image: Littleny/Shutterstock

The survey advised caution over British and European brands though, including Karen Millen, Ted Baker, All Saints, Diesel, Burberry and Superdry. It found that these could cost up to 67% more in New York than in London. “Sterling is still 16% weaker than last November so it is now doubly important for UK visitors to do their homework before parting with cash,” says Andrew. “It will pay dividends to know which brands to choose and which to avoid.”

Read the full survey results here.