Lonely Planet Writer

Calling all kids, big and small: the world’s largest LEGO store has opened in London

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Building brick fans of all ages will be delighted at the news that the world’s largest LEGO store has just opened in London, England.

The world’s largest LEGO store has opened in London. Image: Daniel Leal-Olivas/AFP/Getty Images
The world’s largest LEGO store has opened in Leicester Square in London, England. Image: Daniel Leal-Olivas/AFP/Getty Images

The landmark new store is situated in Leicester Square, a pedestrianised square that was laid out in 1670 in the West End of London. Covering a vast 914 square metres over two floors, it is the biggest LEGO retail store in the world. It is the Danish company’s 37th store in Europe, and has been two years in development.

One of the store’s principal attractions is a brick replica of the Big Ben clock in Westminster. It took six model builders nearly 3000 hours to create it from 344,030 bricks. The clock, also known as the Elizabeth Tower, stands at 6.53m high. It features a working face that will be illuminated at night, much like the real thing.

The world’s largest LEGO store has opened in London. Image: Daniel Leal-Olivas/AFP/Getty Images
The world’s largest LEGO store has opened in Leicester Square in London, England. Image: Daniel Leal-Olivas/AFP/Getty Images

There is also a replica model of a London Underground “Tube” carriage, made from 637,903 colourful LEGO bricks. It took 4000 hours to make, and it has famous British author William Shakespeare as a model passenger.

The world’s largest LEGO store has opened in London. Image: Daniel Leal-Olivas/AFP/Getty Images
The world’s largest LEGO store has opened in Leicester Square in London, England. Image: Daniel Leal-Olivas/AFP/Getty Images

Other LEGO features include the world’s first mosaic maker, a new mascot named Lester – an English tea-drinking mini figure – and the first London skyline replica set. The new store should prove a great attraction for visitors to London, as according to LEGO, it sold more than 72 billion individual pieces last year.