With China’s ‘Singles Day’ promotion taking place this Friday, one commercial group is doing its best to keep employees happy on that exceptionally busy work day.
Employees from the e-commerce giant Alibaba Group were pictured airing 3000 quilts in the sun ahead of the annual 11 November shopping spree.
Singles Day on 11 November has become a special festival during recent years, because it has four characters of “1” in the date. It is also known as the Double Eleven to most Chinese people.
It was started in 1993 by a group of singleton students who wanted an excuse to go on a spending spree on themselves. In 2009, Alibaba held the first online ‘Double Eleven Shopping Festival’ on Taobao.com, offering a host of bargains online.
Now thousands of businesses and e-commerce sites have entered into the fun with a host of special promotions, and are poised to rock this year’s shopping extravaganza. Singles Day overtakes Black Friday and Cyber Monday in China for online spending.
Aside from the shopping element, young people hold bachelor parties on that day to try to meet up or simply have fun, while others choose to end their bachelor life by proposing marriage.
As its employees will be incredibly busy on that day coping with the surge in demand, Alibaba’s support crews are preparing supplies in advance to keep its staff comfortable.
This includes supplying them with quilts, mattresses, tents, food, drinks and fruit, and even providing a massage service.