Lonely Planet Writer

Thousands of quilts aired in the sun ahead of China's forthcoming 'Singles Day' shopping festival

With China’s ‘Singles Day’ promotion taking place this Friday, one commercial group is doing its best to keep employees happy on that exceptionally busy work day.

3000 quilts are aired in the sun ahead of China's forthcoming 'Singles Day.' Image: ImagineChina
3000 quilts are aired in the sun ahead of China’s forthcoming ‘Singles Day.’ Image: ImagineChina

Employees from the e-commerce giant Alibaba Group were pictured airing 3000 quilts in the sun ahead of the annual 11 November shopping spree.

3000 quilts are aired in the sun ahead of China's forthcoming 'Singles Day.' Image: ImagineChina
3000 quilts are aired in the sun ahead of China’s forthcoming ‘Singles Day.’ Image: ImagineChina

Young female employees carried out the supportive task at the headquarters of the group in Hángzhōu city in east China’s Zhèjiāng province.

3000 quilts are aired in the sun ahead of China's forthcoming 'Singles Day.' Image: ImagineChina
3000 quilts are aired in the sun ahead of China’s forthcoming ‘Singles Day.’ Image: ImagineChina

Singles Day on 11 November has become a special festival during recent years, because it has four characters of “1” in the date. It is also known as the Double Eleven to most Chinese people.

3000 quilts are aired in the sun ahead of China's forthcoming 'Singles Day.' Image: ImagineChina
3000 quilts are aired in the sun ahead of China’s forthcoming ‘Singles Day.’ Image: ImagineChina

It was started in 1993 by a group of singleton students who wanted an excuse to go on a spending spree on themselves. In 2009, Alibaba held the first online ‘Double Eleven Shopping Festival’ on Taobao.com, offering a host of bargains online.

3000 quilts are aired in the sun ahead of China's forthcoming 'Bachelor Day.' Image: ImagineChina
3000 quilts are aired in the sun ahead of China’s forthcoming ‘Bachelor Day.’ Image: ImagineChina

Now thousands of businesses and e-commerce sites have entered into the fun with a host of special promotions, and are poised to rock this year’s shopping extravaganza. Singles Day overtakes Black Friday and Cyber Monday in China for online spending.

3000 quilts are aired in the sun ahead of China's forthcoming 'Singles Day.' Image: ImagineChina
3000 quilts are aired in the sun ahead of China’s forthcoming ‘Singles Day.’ Image: ImagineChina

Aside from the shopping element, young people hold bachelor parties on that day to try to meet up or simply have fun, while others choose to end their bachelor life by proposing marriage.

3000 quilts are aired in the sun ahead of China's forthcoming 'Singles Day.' Image: ImagineChina
3000 quilts are aired in the sun ahead of China’s forthcoming ‘Singles Day.’ Image: ImagineChina

As its employees will be incredibly busy on that day coping with the surge in demand, Alibaba’s support crews are preparing supplies in advance to keep its staff comfortable.

3000 quilts are aired in the sun ahead of China's forthcoming 'Singles Day.' Image: ImagineChina
3000 quilts are aired in the sun ahead of China’s forthcoming ‘Singles Day.’ Image: ImagineChina

This includes supplying them with quilts, mattresses, tents, food, drinks and fruit, and even providing a massage service.