Lonely Planet Writer

Sweden's most beautiful beard has been chosen and it's fabulous

Sweden may just have reached peak hipster now that its “Most Beautiful Beard 2016” winner has been crowned. Memo Göcek, who lives in the Täby suburb of Stockholm, was victorious over nine other hirsute men in a nationwide competition held at Gothenburg Auction House.

Memo Göcek was the winner of Sweden's Most Beautiful Beard 2016. Image: En Karl Med Skagg
Memo Göcek was the winner of Sweden’s Most Beautiful Beard 2016. Image: En Karl Med Skagg

The fun “En Karl Med Skägg” contest saw ten finalists from across Sweden compete before a judging panel, which was comprised of barbers and “well-known bearded profiles within the beard field.”

Memo Göcek was the winner of Sweden's Most Beautiful Beard 2016. Image: En Karl Med Skagg
Memo Göcek was the winner of Sweden’s Most Beautiful Beard 2016. Image: En Karl Med Skagg

Memo, the 31-year-old restaurant chef winner, describes himself as ‘crazy and funny,’ and he occasionally works as a beard model.

He was delighted to be declared the winner, and explained afterwards that he had only been growing his beard for 18-19 months. He won various hair products as part of his prize, and explained that they would come in handy as it’s important to keep your facial hair clean all the time.

Memo Göcek was the winner of Sweden's Most Beautiful Beard 2016. Image: En Karl Med Skagg
Memo Göcek was the winner of Sweden’s Most Beautiful Beard 2016. Image: En Karl Med Skagg

Memo attends to his facial furniture twice a day and uses wax and other products to keep it looking great. He attributes his success to genetics as his father also had a good beard. His future ambitions on the facial hair front include ultimately competing for the world’s longest beard title.