A new range of accommodation is seeking to revolutionise hospitality by incorporating the best bits of private-rentals, hotels and hostels.
Jo&Joe, a branch of AccorHotels aimed at millennials, wants to create living spaces full of “value sharing, spontaneity and experience”. The company call their new venues ‘open houses’, full of communal areas that will be open to both tourists and locals with the hope it will foster positive community living.
Jo&Joe aims to open 50 places in such diverse cities as Rio de Janeiro, Paris, Budapest and Bordeaux between now and 2020. The company says the venues will always be located in the middle of the cities and less than 15 minutes from the top tourist attractions.
The company also plans to launch an app, to help guests and locals connect, with the hope that it will develop into a real-life community. If low-tech is more your style, there’s a huge emphasis on socialising with plenty of recreation areas. There will also be a bar at every venue, providing a wide range of cocktails, wines and beers, encouraging locals to drop in for a drink.
Among the facilities it plans to offer is a menu of healthy, local food starting at €10. For those travellers on a budget, they can use the “collaborative kitchen” to cook and swap recipes. As well as dorms and private rooms, there will also be a range of ‘Out of the Ordinary’ accommodation, which could be yurts, hammocks or caravans, all with the aim of giving guests an “unforgettable experience”. Rates start, at the new Jo&Joe accommodation, from €25 a night.