Lonely Planet Writer

Orlando airport plans world's biggest customer information screen

Orlando’s international airport is set to unveil the world’s largest ever customer information screen, which will span the length of five football fields.

Neon art at Orlando airport.
Neon art at Orlando airport. Image by brownpau / CC BY 2.0

The enormous display – described as a digital canvas – will be fully 475 metres in length and made up of 700 separate 55-inch LCD screens. It will feature information on getting around the airport, flight times, weather, expected wait times, along with security and gate information. In addition, the display will also include interactive games for the millions of young passengers who travel through Orlando each year headed for its famous theme parks. The quirky features are designed to make waiting at the terminals more tolerable for the many weary parents travelling with youngsters.

Airport IT Director John Newsome said: “this innovative video display redefines the check-in experience by keeping our passengers informed and entertained as they check-in, while also allowing airlines to promote their brands, engage on social media and even offer last-minute upgrades and purchases on larger-than-life displays.” The new digital canvas is being installed in a collaboration between tech company SITA and content agency Synect, who will be looking after the “interactive games” and helping create a “stress-free” passenger experience.
Orlando Airport has been at the forefront of tech innovation in recent years with a range of new features to make life simpler for passengers. It was among the pioneers of biometric passport control, which have helped to cut waiting times by over a third at airports across the United States. They also introduced a high-tech queue management system in recent months that has reduced the number of passengers waiting for more than 15 minutes by 53%. Forty-two million passengers fly in and out of the airport each year with many of those headed for nearby attractions including Walt Disney World, the Kennedy Space Centre, SeaWorld and Universal Studios Florida.