For over 40 years, Hello Kitty has adorned all varieties of merchandise, from coin purses to toasters to fine jewelry. Now, Sanrio, the Japanese company behind the beloved character, has partnered with Italy’s Torti Winery to make Hello Kitty wine.
Situated in the Lombardy region of Northern Italy, the Torti Winery is producing “Sweet Pink,” a dessert wine made from a blend of chardonnay and pinot nero (pinot noir) grapes and presented in a heart-adorned bottle. Other varieties include chardonnay, spumante, and sparkling rosé.
While Hello Kitty wine has been sold in Europe and Asia for several years now, the only restaurant to currently serve it in the U.S. is located in Santa Ana, California. Starting on 12 October and lasting until 12 November, Antonello Ristorante is hosting a special Hello Kitty lunch or dinner. For $40/£32, the four-course meal includes a Hello Kitty-shaped melon salad with feta, pink bow tie pasta in a creamy Alfredo sauce, braised short ribs with risotto, and for dessert, a flourless chocolate cake, also shaped like Hello Kitty, topped with a dark chocolate semifreddo.
Guests can drink the Hello Kitty wines by the glass for $7/ £6, or by the bottle for $30/ £24. (The Sweet Pink dessert wine is $27/£22 a bottle.) Diners can also purchase a bottle to bring home.
A photo posted by Official Hello Kitty Wines (@hellokittywine) on Oct 3, 2014 at 12:21am PDT
The restaurant’s maitre d’hotel, Salvatore D’Abbusco, tells Lonely Planet the wines are “light, easy drinking, and perfect for a leisurely afternoon by the pool.”
According to the LA Times, the winery is planning to expand distribution, so if a trip to Santa Ana isn’t in your immediate future, a bottle of Hello Kitty wine may still be.