A new photography project aims to capture the spirit of the city of Paris through its charming and colourful shopfronts.
Paris is a city full of iconic sights and photography opportunities, but they go beyond their world-famous monuments and galleries. Printing company Pixartprinting journeyed to the French capital to capture a slice of local life by documenting the gorgeous shopfronts around the city.
The result is Paris Re-Tale, a strikingly vibrant and colourful look at local life. As well as providing an insight into the city’s many independent businesses and boutiques, the shopfronts convey a certain je ne sais quoi, which is charmingly and unmistakenly French.
As well as the eclectic group of shopfronts, the project also documents the owners and their stories online, people who “put art and creativity at the core of their everyday life.”
One shop owner they interviewed was Gilles who owns Clair de Reve, a small workshop where he crafts handmade puppets, music boxes and automatas. The shop has been open since 1991 in a 17th-century building and Gilles says that “craft shops show that French savoir faire that is appreciated throughout the world”.
Paris is not the first city which the company has explored in this manner. Previously, they documented the shopfronts of Milan, detailing the “proud proclamations of leadership, or at least talent”.