Here’s something to write home about again – a good old- fashioned postcard dropping through the letterbox from abroad.
The advent of emails, smart phones and texting has seen a massive decline in this form of communications since the late 1990s. In an effort to revive the custom, the Belize Tourism Board (BTB) decided to address the ‘Snail Mail’ problem by marking World Post Day on 9 October with its own special pen pal programme. Anyone who put pen to paper between now and 9 November and sends a card to the central American country – formerly known as British Honduras – are not only guaranteed a response … they are also entered for a prize of a trip for two people to Belize.
The Director of Tourism at BTB, Karen Bevans, said that despite all the billions of emails circulating at present, there was little to compare to receiving a handwritten postcard from some exotic place. She explained that those who took part in the postcard writing competition would be directly connected with warm and friendly Belizeans while it was also great to get information from where the writers were from. Less than two decades ago, Americans sent three billion postcards but that has now plummeted by over 70%. In the early fifties a record for postcard deliveries was set when 4.5 billion were written but last year it was just hovering around 838 million.
The aim of the Belize Tourism Board was to get people writing and it has promised that a team of people will write back with some interesting facts about what they could enjoy in Belize if they visit the place.