After wine-flavoured ice cream and chilli vodka, comes probably the weirdest beer flavour yet developed – chocolate chip cookie dough. New Belgium Brewing has partnered with Ben & Jerry’s to make Chocolate Chip Cookie Dough Ale a reality, giving new meaning to the notion of finishing the whole pint in one sitting.
According to New Belgium, the ale inspired by the iconic ice cream whips “hefty doses of chocolate, brown sugar and vanilla into a dough-hued blonde ale base. The result is a full-bodied beer that seduces with a perfect balance of vanilla and chocolate, and finishes with just the right amount of sweetness.” The new brew has been broadly welcomed on social media, with one poster commenting: “Heaven is here.”
This isn’t the first time the Colorado-based craft brewery and the Vermont-based premium ice cream company have collaborated. Last October, New Belgium released Salted Caramel Brownie Brown Ale — a rich, dark brew with notes of chocolate, caramel, and vanilla — while Ben & Jerry’s simultaneously unleashed Salted Caramel Brown-ie Ale ice cream with a New Belgium brown ale base, fudge brownies, and a ribbon of salted caramel. And like last year, this year’s beer will also highlight and support a good cause. Both companies are again working with Protect Our Winters, a non-profit organisation made up of professional winter sport athletes with the goal of fighting climate change. New Belgium will donate $50,000 of proceeds to the organisation.
“They say angels fly because they take themselves lightly. The second partnership beer between New Belgium Brewing and Ben & Jerry’s does the same,” Sean Greenwood, Ben & Jerry’s Grand Poobah of PR explains to Lonely Planet. “At first pour, note a generous vanilla bouquet background. Consider the climate change impact as you consume the crisp ale with its chocolatey and fruity finish. The two B-Corporations once again raise enviro-awareness and share proceeds from the joint effort with Protect Our Winters. An apres-ski apropos beverage never tasted – or did so much – good.” Chocolate Chip Cookie Dough Ale is available for a limited time. (The last collaboration was scooped up in eight weeks.)
Raise a pint to that.