Lonely Planet Writer

What a treat! A dessert festival is coming to New York City

Good news for people who love tasty treats; a dessert festival is coming to New York City, complete with a diverse range of stalls serving up a seriously sweet selection.

One vendor at the event will be Wowfulls, serving 1950’s-style Hong Kong egg waffles also known as Gai Dàn Jai.
One vendor at the event will be Wowfulls, serving 1950’s-style Hong Kong egg waffles also known as Gai Dàn Jai. Image by Wowfulls

The Dessert Goals festival will be happening on 23 October in Williamsburg in a specially selected venue that overlooks the lower Manhattan skyline. The event is organised by friends Miraya Berke and Liang Shi, who describe the festival as, “a day of celebration, indulgence, discovery and deliciousness! Basically, the best day ever!”

dessert festival
Another vendor at the festival will be Boba Guys, who make high-quality bubble tea. Image by Boba Guys
Miraya Berke had the idea to organise the festival while talking to her friend about their love of dessert.
Miraya Berke had the idea to organise the festival while talking to her friend about their love of dessert.

The idea to organise a dessert festival came to the two friends as they were talking over shaved ice one day. “We realised that whenever we spent time together or just met up to talk about work or our personal lives, it was always over dessert. We also realised that there wasn’t yet a festival solely devoted to our favourite meal, so we decided to change that,” Miraya told Lonely Planet News.

Liang Shi hopes the festival will be a real treat for everyone in attendance.
Liang Shi hopes the festival will be a real treat for everyone in attendance.
A hidden courtyard at the venue at Dobbin St in Williamsburg.
A hidden courtyard at the venue at Dobbin St in Williamsburg. Image by Amber Gress

The festival will feature 20 unique dessert vendors from across the five boroughs, offering up incredible treats like ice cream sandwiches, bubble tea, gemstone truffles, macarons, mochi and dragon fruit bowls.

An ice cream macaron sandwich from Macaron Parlour and a twinkie inspired "cakie" from Jae NYC Eats.
An ice cream macaron sandwich from Macaron Parlour and a twinkie inspired “cakie” from Jae NYC Eats. Image by Marcaron Parlour/Jae NYC Eats

There will also be special tastings, workshops and talks based around food, including talks on how to become a professional food stylist, how to start a food and Instagram blog and how to turn food into a successful business.

Colourful mochi from MochiDochi and chocolate chip jewel truffles from Mini Melanie.
Colourful mochi from MochiDochi and chocolate chip jewel truffles from Mini Melanie.
The front of the Dobbin St venue that will host Dessert Goals.
The front of the Dobbin St venue that will host Dessert Goals. Image by Amber Gress

“There’s a reason why people celebrate birthdays, weddings and holidays with cakes and dessert! There’s something inherently joyful and festive when you bite into something delectably sweet, and we want to give people the best experience possible around that feeling,” said Liang Shi.

More information about the festival is available at the dessert goals website.