Lonely Planet Writer

London's Thames cable car wants to become a cable bar on the Emirates Air Line

The Thames cable car could become a cable bar to provide passengers with alcohol to party into the night at 300ft if  new plans for the struggling transport line gets the go-ahead.

The Emirates Air Line.
The Emirates Air Line. Image by Transport for London

Transports authorities in London want to revive former Mayor Boris Johnson’s scheme and have applied for a licence.
Figures released this month show that the £60 million link has become something of a “white elephant” with a little over 4000 people using it on a daily basis. It has the capacity to carry 2500 passengers an hour in its 34 gondolas. The Evening Standard reports that if successful, this would allow the transport facility to sell alcoholic drink to passengers during their 10-minute trips on the Emirates Air Line.

The Emirates Air Line.
The Emirates Air Line. Image by Transport for London

The cable car crosses the Thames between the Greenwich Peninsula and the Royal Docks. Authorities are seeking to serve champagne every day between 10am-1.30am from bars situated on the platforms at each end of the 300-foot-high crossing. These were launched just before the London Olympics four years ago by Mr Johnson.

They are also seeking to show movies, broadcast live music and host disco and karaoke nights at the south terminal beside the O2. The Head of Emirates Air Line, Danny Price explained that the application had been made to host events together with the option of cabins serving champagne. He said this would be part of a premium package for passengers seeking a unique hospitality service.

The Emirates Air Line.
The Emirates Air Line. Image by Transport for London

Mr Price added that if the changes were approved, the service would be provided under controlled conditions and would only be available at particular times. He stressed that customers would not have the option of bringing their own alcoholic drinks on board the Emirates Air Line.

Docklands Light Railway made the application for Transport for London.The transport authority has come under increasing pressure to get more people using the facility, particularly Londoners.A decision is expected over the coming days from Greenwich Council.