It can be hard to claim a spot on London’s vibrant art scene, but this latest contemporary art exhibition recently made headlines because of its audience; it’s created especially for dogs.
The world’s first art exhibition for dogs consisted of four interactive installations designed by renowned British artist and inventor Dominic Wilcox. With the help of veterinarians and dog experts, he created a 10- foot dog bowl filled with play balls that dogs can dive into, as well as an installation that simulates the feeling of sticking your head out the window of a moving car and dancing water jets that shoot out of dog bowls to encourage canines to try and catch them.
Dominic Wilcox said “Contemporary art has long been an important source of inspiration and fascination for humans, but never before has it been created with a view to drawing the same kind of emotions out of animals instead. While it’s certainly one of the more interesting challenges I’ve faced in my career…I’m looking forward to seeing how many tail wags I get in approval!”
As well as customised installations, Wilcox also curated a selection of paintings specially created in the greys, yellows and blues on dogs’ colour spectrum. Naturally, they’re hung low in the gallery so pooches can get the best view to contemplate the exhibits.
The art exhibition for dogs had a short three-day run on Tanner Street, London and sold out before it opened but it’s part of a larger #PlayMore campaign run by the More Than pet insurance company to encourage pet owners to play with their dogs and cats to boost their wellbeing.