Lonely Planet Writer

WOW offers free flights of fancy to British residents relocating to Iceland

Free flights are often just flights of fancy – but low-cost Icelandic carrier WOW wants to change all that.

Iceland is one of the best places in the world to live and also to see the Northern Lights
Iceland is one of the best places in the world to live and also to see the Northern Lights Image by John A Davis/ShutterstockRF

The airline is offering free flights as part of a plan to show other countries the culture of the tiny Nordic nation. And yes, there is a catch as it is only British people relocating to Iceland who will qualify for the free travel. WOW says if UK citizens want to move to live in their country, up to 1 October, they will furnish them with a free ticket.

Seljalandsfoss waterfall is one of the country's most spectacular
Seljalandsfoss waterfall is one of the country’s most spectacular Image by Andrés Nieto Porras / CC BY-SA 2.0

And there could be more of an uptake than expected as Iceland has an almost non-existent crime rate. It’s ranked as the most peaceful country on the globe by the World Economic Forum over the past half dozen years. And it rates just behind Denmark and Switzerland as the third happiest country in the world.

The Daily Star reports that there are plenty of natural wonders for potential citizens to explore, including waterfall, geysers, mountainous parks and hot springs.

Iceland is the safest country in the world to live in and their people are one of the happiest on earth
Iceland is the safest country in the world to live in and their people are one of the happiest on earth
Image by JasonParis / CC BY 2.0

For those who love the great outdoors, there are many pursuits from snorkeling between tectonic plates, to snowmobiling on glaciers, to spotting humpback whales. The country is a prime location for viewing the Northern Lights, which nearly half of British people have as No 1. on their Bucket List activity.

If people are moving to Iceland from the UK, they will have to send proof of their intention to take up residency. This could include a lease agreement, an employment acceptance or a university acceptance. The confined offer almost insists on a minimum of 12 months residency in Iceland. WOW says it will refund outbound fares once applications are proven.