Instagram is filled with amazing travel photos from around the world, but some lucky Australians had their best snaps turned into a luxury scarf with the help of Qantas and Australian scarf designers.
Introducing the finished #QantasXBirdandKnoll destination silk scarves! From misty mornings in South Africa to stunning sunsets in Australia, our winning guest photographers turned travel into luxury fashion. The ‘Destinations’ scarf series will be available for purchase at www.qantasshop.com.au, inskyshopping.com, Birdandknoll.com and select stockists and retail!
The airline ran an Instagram contest asking users to submit their favourite travel photos. Qantas selected four images that have now been turned into luxury silk scarves in collaboration with designers “Bird & Knoll”, a company whose scarves have been worn by celebrities like Miranda Kerr, according to a Qantas statement. The scarves are now on sale to the public. The “Destinations” scarf images depict four different destinations, which include Tamworth in New South Wales, Venice Beach in Los Angeles, wild giraffes in South Africa and Bondi’s iconic Iceberg ocean baths in Sydney – and all of which were shot spontaneously during travel adventures.
Back in August, we held a competition in collaboration with @BirdandKnoll calling for your best travel images from the Qantas operated network that we could turn into fashion. Judged by the best in the business: Bird & Knoll’s Natalie Knoll and Macayla Chapman, Vogue Editor Edwina McCann, and entrepreneur Nicole Warne we are excited to announce the four talented winners: @ess_dee17, @sydspotter, @carlychanandreassend and @samanthaherbut – congratulations! Keep an eye out as we unveil the finished products this afternoon. #QantasXBirdandKnoll
A photo posted by Qantas (@qantas) on Jul 27, 2016 at 9:07pm PDT
This isn’t the airline’s first time combining fashion and travel – last year the companies worked together to create a “Feels like Home” scarf that was inspired by the city of Melbourne. Qantas Group Executive Brand, Marketing and Corporate Affairs, Olivia Wirth, said that the new scarves showcase Australian talent. “We all love sharing our adventures and travel experiences on social media, but to have your work featured on a Bird & Knoll scarf is definitely the next level up. It’s obvious that there are some incredibly gifted Qantas customers out there, and we love the way their images capture the magic of travel in a really natural, evocative way”.