Lonely Planet Writer

Diners waited hours to try South Korea’s first Shake Shack in Seoul

Hungry and expectant diners waited hours in Seoul, South Korea last week for a chance to try the country’s first ever Shake Shack.

오늘은 누가누가 왔을까요? #shakeshackkr #shakeshack #쉐이크쉑 #쉑버거

A photo posted by 쉐이크쉑 (@shakeshackkr) on Jul 22, 2016 at 8:13pm PDT

Hundreds of people waited in line to get the first taste of the New York-based burger chain, which originated in Madison Square Park and is known for its hot dogs, hamburgers, fries and milkshakes. The new location, which opened on Friday, is located in Seoul’s Gangnam district, between the Gangnam and Sinnonhyeon metro stations. It’s the second location in Asia, with the first being located in Tokyo, Japan. 

웰컴 투 쉑!! #shakeshackkr #shakeshack #쉐이크쉑

A photo posted by 쉐이크쉑 (@shakeshackkr) on Jul 21, 2016 at 7:05pm PDT

The store was set to open at 10am and people lined up hours before opening to await the new shop, reports the Korea Times.

배고픈 상태로 오는게 좋을듯! #shakeshackkr #shakeshack #쉐이크쉑

A photo posted by 쉐이크쉑 (@shakeshackkr) on Jul 7, 2016 at 3:10am PDT

“We’re absolutely thrilled to bring our first Shack to Seoul,” said Randy Garutti, Shake Shack CEO.  “The vibrant energy and spirit found on Gangnam Avenue set the tone for an ideal community gathering place, which we’ve been building since our original Shack in Madison Square Park, New York City.”

Gangnam is a popular area for both locals and visitors. While the location was under construction, it was covered by an art installation that had built in seats and plug-ins for anyone who needed to charge a device.