Lonely Planet Writer

Paris Hilton poised to launch her own luxury hotels, according to media reports

Paris Hilton, the socialite and businesswoman, is following in the footsteps of her famous name and opening a string of hotels, according to media reports.

Paris Hilton attending an event in Sydney, Australia.
Paris Hilton attending an event in Sydney, Australia. Image by Eva Rinaldi / CC BY-SA 2.0

Hilton is the great-granddaughter of Conrad Hilton, founder of Hilton Hotels, a company that now has more than 500 hotels in 78 countries.

After rising to fame by starring in reality TV shows, Paris Hilton has since been involved in a variety of business ventures, such as her namesake boutiques, perfume lines, handbags and more.

According to Forbes, Hilton is looking to launch her own luxury hotel line, not associated with her famous family business. There are currently plans for developments in Dubai, Las Vegas and New York.

She has already been involved in real estate projects, working with a property developer in the Philippines, Century Properties Group, to create the Paris Beach Club at the Azure Urban Resort. The beach club combines “world class dining, relaxation, and entertainment facilities”. The site was designed by Hilton and is described by the company as having a “highly personal blend of colour, décor, and activity that reflect the fun nature of Paris Hilton as well as the modern tastes of today’s sun-loving residents”. Hilton is working on a second project with the company north of Manila.

The new hotels are set to continue in the beach theme, but the exact locations or the time of the project is unclear.