The competition, held in the Northern Territories, was originally intended to target Australian anglers but ended up bringing 40,000 visitors from abroad who were hoping to hook the grand prize.
A total of 76 barramundis (the names comes from the Aboriginal word for large-scaled river fish) were tagged, with one of them having a AU$1 million prize tag and the rest worth $10,000 for those lucky enough to catch one.
Ten of the fish ended up being caught but the million-dollar prize barramundi remained unhooked in the waterways of the Northern Territories.
The competition was so successful that it will get a second outing this October with an even bigger prize pool of $2 million, and this year, there will be 101 prize fish released.
Importantly, there is also advice on staying “crocwise” while out fishing with tips on how to avoid yourself becoming the main course for a saltwater crocodile.
Fishing has been a major growth area in Australia for foreign tourists with 315,000 international visitors reporting they had given it a try during their visit.
That figure is 5% of all the international visitors to the country and tourism bosses think those interested in fishing tend to stay longer and spend more.
It is particularly important to the Northern Territories, which have traditionally been one of the Australia’s less explored areas.