Lonely Planet Writer

Europeans most generous when it comes to online travel reviews

Far be it from us to start an inter-continental squabble, but when it comes to online travel reviews, the top ten kindest countries in the world are all from Europe.

Analysis of reviews from 50 countries left by customers of GetYourGuide found that travellers from the Czech Republic were particularly benevolent, with 92.3% leaving a 4 or 5-star review. Over 86% of travellers from Russia, Poland, Malta, Romania, Hungary, Austria, Norway, Germany and the UK also left 4 or 5-star reviews, which is a great reflection on the travel industry.

The happiest online reviws chart. Image: Get Your Guide
The happiest online reviews chart. Image: GetYourGuide

Reviews give customers the opportunity to express an honest opinion about what they bought or experienced, and in this survey, there was a marked difference between the happiest and least happy countries.

A huge proportion of Austrians (71%) left 5-star reviews, while Russians were the least critical country when it comes to reviews, with only a 4.6% negative review rate. A huge 83% of Americans gave generally positive reviews.

The top ten unhappiest countries when it comes to travel reviews: Image: GetYourGuide
The top ten unhappiest countries when it comes to travel reviews: Image: GetYourGuide

When it came to the unhappiest countries, South Koreans were the most unhappy, with 45.5% leaving a 1-3 star rating. The other countries making the top ten in the unhappy stakes were Mexico, Malaysia, Colombia, Peru, India, Israel, Argentina, Hong Kong and China.

Among Europeans, Turkish people leave the highest percentage of negative reviews and have the lowest percentage of positive reviews, while their neighbours Greece, were similarly low.

A farmer's market in Prague, Czech Republic., where the happiest travellers come from:
A farmer’s market in Prague, Czech Republic., where the happiest travellers come from: Image by Florin Draghici

It is worth noting that this data only represents reviews from GetYourGuide, which offers more than 26,000 international activities and tours. The great news for the travel industry is that the overwhelming majority of customers are happy with their experiences and leave positive reviews, which suggests that there are an enormous amount of satisfied travellers out there.

To read the report in full, visit here.