Lonely Planet Writer

British holidaymakers have been bitten by the travel bug, survey reveals

Since the economic downturn made an upward turn, millions of Brits are using that extra money in their pockets to do one thing – travel. And a new survey of 2000 British holidaymakers by Sainsbury’s Bank Travel Monday has revealed that British people took nearly 2 million more holidays last summer than they did back in 2011.

High Tatras, Slovakia.
High Tatras, Slovakia. Image by Ján Sokoly / CC BY 2.0

Between July and September 2015, there were 14% more trips taken than in the same time period in 2011, a staggering leap. However, Brits are still thrifty with 49% citing value for money as the reason they chose their destinations.

Tokyo, Japan.
Tokyo, Japan. Image by Japanexperterna.se / CC BY-SA 2.0

And the variety in desired destinations is also interesting – while old favourites Spain, Italy and America all saw jumps, more far-flung and trendy destinations like Slovakia, Japan and Iceland saw the largest percentage increase in the number of visitors compared to previous years. Japan saw a 19% boost, while hip Iceland went up to 20% in terms of popularity.  The country on most travellers’ wishlists though was one of the lands down under, New Zealand.

Wellington City at dusk from Mount Victoria.
Wellington City at dusk from Mount Victoria. Image by russellstreet / CC BY-SA 2.0