Since the economic downturn made an upward turn, millions of Brits are using that extra money in their pockets to do one thing – travel. And a new survey of 2000 British holidaymakers by Sainsbury’s Bank Travel Monday has revealed that British people took nearly 2 million more holidays last summer than they did back in 2011.
Between July and September 2015, there were 14% more trips taken than in the same time period in 2011, a staggering leap. However, Brits are still thrifty with 49% citing value for money as the reason they chose their destinations.
And the variety in desired destinations is also interesting – while old favourites Spain, Italy and America all saw jumps, more far-flung and trendy destinations like Slovakia, Japan and Iceland saw the largest percentage increase in the number of visitors compared to previous years. Japan saw a 19% boost, while hip Iceland went up to 20% in terms of popularity. The country on most travellers’ wishlists though was one of the lands down under, New Zealand.