Irish budget airline Ryanair is aiming to become “the Amazon of air travel” as it launches a new accommodation booking service that will connect travellers with everything from five-star hotels to homestay rentals.
The company announced this week that it will launch Ryanair Rooms on 1 October, which will offer “the widest choice of hotel, hostel, B&B, holiday villa and homestay options, but always at the lowest prices”. As it prepares to foray into the world of accommodation, the airline is asking for any interested accommodation providers to submit a proposal in order to become a partner.
Ryanair’s chief marketing officer Kenny Jacobs said in a statement that “more and more customers are looking to Ryanair for products other than flights, and we see this as a natural progression towards Ryanair.com becoming the Amazon of air travel. It also echoes the change in demand from customers for different types of accommodation, which in turn will be reflected by the varied range ‘Ryanair Rooms’ will offer – from five-star hotel rooms to independent homestay. We look forward to receiving proposals from interested partners who want to help us disrupt the travel industry once more”.
Ryanair already offers room bookings in partnership with Booking.com, but that deal will end on 30 September, reports the Telegraph, before the launch of the new system. By making private homes available on the service, in addition to hotels and hostels, the company try to compete with online services like Airbnb and Homestay.
Customers are drawn to Ryanair for its low-priced airfare – the airline is set to carry 116 million passengers this year – but the company is also infamous for its ‘no-frills’ approach to air travel. But the company is banking on travellers looking for a variety of low-cost accommodation. To keep prices low, the company will charge lower commissions to the suppliers than other online accommodation aggregators, reports the Irish Independent.