Lonely Planet Writer

Dog's dinners served up on a plate by this Gothenburg restaurant

Making a ‘dog’s dinner’ has suddenly taken on a whole new meaning thanks to a Swedish restaurant chain that has come up with the idea of providing a menu for and serving man’s best friend.

Dining with your dog is now a reality in Gothenburg in Sweden
Dining with your dog is now a reality in Gothenburg in Sweden Image by Eli Christman / CC BY 2.0

And not just food – the staff will also serve up the canine customer an imitation ‘dog beer’ to wash the repast down. Fish or beef is on the menu at Avenyfamiljen in the western city of Gothenburg, where restaurant boss Tobias Hamberg explains the reason behind providing a dining service for dogs. The restauranteur said the first step was allowing dogs onto the premises. This was followed up with offering water bowls and after that, the era of the dog menu arrived. So far, the Local reports, the doggy clients prefer beef and also prefer to eat near the feet of their owners in the restaurant.

Lip-licking time as a meal for a dog in the restaurant costs about 50 kroner or US$6.
Lip-licking time as a meal for a dog in the restaurant costs about 50 kroner or US$6. Image by fstop186 / CC BY 2.0

The three restaurants in the group’s chain say their innovative has become an attraction for customers who love to have their dogs around them. The doggy diner meals aren’t that expensive, costing about 50 kroner or US$6. Mr Hamberg pointed out that the food service market was very competitive and he was always on the look out to make his restaurants more competitive. He suggested that down the line there could even be a market for animal restaurants. Sweden has already had an entrant into the dog food market. Last year, Magnus Rosengren launched a business specifically for animals which offered dog owners the chance to order high-end take-outs for their pets.