Lonely Planet Writer

Coming to a city near you: more real world Amazon bookstores in the pipeline after Seattle success

Online retail giant Amazon.com, long considered to be the nemesis of traditional booksellers, has seen such success from its first bricks and mortar bookstore in the University District of Seattle, that it is planning more.

Amazon Books
Amazon Books in Seattle

The second Amazon bookstore is to open in San Diego this summer and chief executive Jeff Bezos confirmed this week that there in an intention to create more real world bookstores. 

An unexpected increase in the sales of print books globally over the last six years, has seen an improbable comeback in bookstores in urban centres.

Amazon’s first real world store is slick, tech-friendly and stocked with a carefully chosen stash of real books complete with accompanying customer reviews, It is attempting to appeal to Seattle’s large army of avowed bibliophiles many of whom prefer the cosy informality of a classic book shop to the click of a mouse.

Elliot Bay Book Company
Elliot Bay Book Company

Ironically, the city that spawned Amazon guards one of the best collections of indie bookstores in the US. Established local operators include University Book Store, a veritable book emporium founded in 1900 that offers the kind of well-informed personal touches that online shopping can never replicate.

Ada's Technical Books and Cafe.
Ada’s Technical Books and Cafe.

Equally revered is Elliott Bay Book Company where a tranquil cafe, a team of well-read staff and regular author signings provide multiple excuses to linger. Lower down the food chain are more specialist booksellers such as Metsker Maps (travel) and Fantagraphics (graphic and comic-strip). Next come esoteric neighbourhood haunts like Ophelia’s Books in Fremont that peddles dusty second-hand tomes and keeps a resident cat.

Staff recommendations, Elliot Bay Book Company.
Staff recommendations, Elliot Bay Book Company.

Despite its multi-million dollar backing, Amazon isn’t the only new bookstore to adorn Seattle’s cityscape. Smaller indie operators have also been popping up in the outskirts. Ada’s Technical Books is a beautifully designed bookstore and café in Capitol Hill where you can sip cappuccinos over Kurt Vonnegut. Phinney Books is a small neighbourhood nook in Phinney Ridge that was opened in 2014 by an ex-employee of Amazon.